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About me

Lorenzo Fiore Etchevest at Retiro Park, Madrid, wearing a cap and sunglasses.

I design digital products, websites and brands. For over seven years I have worked end to end —from the problem to the flow, from the flow to the interface— and I understand the code underneath: I write React and TypeScript, and that changes what I draw. I come from graphic design and spent time in front-end before returning to product, so the decisions I make already know what they cost to build.

Today I design and maintain corporate design systems at DOMO for enterprise clients such as AstraZeneca and CloudHesive: component libraries used in parallel by design, engineering and the client’s own operations teams. Alongside that I run my independent practice —branding, websites and product for clients in Argentina and Europe— and build workflows with AI models integrated: custom CRMs, process automation and agents with a human review panel.

Now
UX/UI Designer at DOMO · Buenos Aires (hybrid)
Before
Front-End at DOMO · Web Designer at The Onric Company · Creative direction at The New Farm Company
Stack
Figma · Framer · React · TypeScript · Next.js · Astro · GSAP · AEM · Claude API · n8n
Education
Graphic Design, UBA (FADU) · Front-End Diploma, UTN